{"id":319,"date":"2025-09-18T15:25:53","date_gmt":"2025-09-18T15:25:53","guid":{"rendered":"https:\/\/www.sillanrakentaja.fi\/?p=319"},"modified":"2025-09-18T15:25:54","modified_gmt":"2025-09-18T15:25:54","slug":"shiny-shields-or-dented-ones-what-does-real-value-look-like","status":"publish","type":"post","link":"http:\/\/www.sillanrakentaja.fi\/index.php\/2025\/09\/18\/shiny-shields-or-dented-ones-what-does-real-value-look-like\/","title":{"rendered":"Shiny Shields or Dented Ones \u2013 What Does Real Value Look Like?"},"content":{"rendered":"\n<p id=\"block-42b89d7c-69b5-408a-af93-782791112416\">In ERP projects and business development, one phrase comes up again and again:&nbsp;<em>\u201cWe need to create value-adding solutions.\u201d<\/em>&nbsp;But what does&nbsp;<em>value<\/em>&nbsp;really mean?<\/p>\n\n\n\n<p id=\"block-b736aa51-507b-450d-bf97-41b2e1619820\">Too often, value is treated like a&nbsp;<strong>shiny shield<\/strong>&nbsp;\u2013 polished, glossy, and easy to display. It shows up as personal branding, media presence, or the pursuit of visibility. Yet true business value is more like a&nbsp;<strong>dented shield<\/strong>: the outcome of real battles fought to strengthen a company\u2019s resilience, results, and long-term strength. Dents may not look glamorous, but they prove that something meaningful has been achieved.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-37427201-0c11-4459-a4a0-34018d1aeff7\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-c649c671-034a-4125-ba31-fb363668b07f\">Two ways to understand value<\/h3>\n\n\n\n<ol id=\"block-d467d729-57c4-487f-8d15-f5cbf9d26ce0\" class=\"wp-block-list\">\n<li><strong>Outwardly visible value \u2013 the shiny shield.<\/strong><br>Personal reputation, branding, and media visibility. It can be valuable, but often leans more toward image-building than genuine impact.<\/li>\n\n\n\n<li><strong>Real value \u2013 the dented shield.<\/strong><br>The hard, often invisible work that improves a company\u2019s operational capability and results. It rarely earns applause and usually leaves the doer with more dents than shine.<\/li>\n<\/ol>\n\n\n\n<p id=\"block-0aea2585-63a2-4b7e-90a0-a7f140ad3921\">These two logics now collide. Visibility is rewarded, while structure-changing work is easily overlooked \u2013 and often left undone altogether, because fashionable, visibility-driven activities take priority.<\/p>\n\n\n\n<p id=\"block-0c1268ee-027f-4834-a6af-0b71af2ef070\">In Finnish business culture, value has traditionally meant the continuity and long-term strength of the company \u2013 the ability to generate results, employ people, and remain competitive. In the American model, by contrast, the focus often shifts to the individual\u2019s role and visibility: the personal brand, media presence, and ability to self-promote. Today these logics are mixing, and the danger is that we chase shine instead of accepting dents that prove real value creation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-bf5051ac-f3a3-4524-bd0d-bef4ea8e627c\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-e8bf2411-f4b0-4a43-a724-36acb7ff836d\">Dimensions of value in business<\/h3>\n\n\n\n<p id=\"block-fe0d2cd4-3152-4771-b880-fdf550fa6a05\">Just as a shield has different layers \u2013 surface, strength, and wear \u2013 value in business has multiple dimensions:<\/p>\n\n\n\n<ul id=\"block-52520ba1-08c5-4283-ace2-abef66567b93\" class=\"wp-block-list\">\n<li><strong>Visibility (the polished shield).<\/strong>\u00a0Reputation and exposure can matter, but when they become the main goal, progress stalls.<\/li>\n\n\n\n<li><strong>Real business value.<\/strong>\u00a0Improvements in results and long-term strength, often through invisible development work.<\/li>\n\n\n\n<li><strong>Interaction.<\/strong>\u00a0Value emerges when time is freed for meetings, discussions, and shared thinking, enabling learning and new insights.<\/li>\n\n\n\n<li><strong>Opportunity costs ( vaihtoehtoiskustannus).<\/strong>\u00a0Some roles or functions are indispensable, even if their benefit cannot be directly measured. Their value lies in what would be lost without them.<\/li>\n\n\n\n<li><strong>Utilization.<\/strong>\u00a0Technologies and IT solutions do not create value on their own. They matter only when applied in operational work and decision-making.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-f6b00f24-9284-43cd-8e2c-26b92cd95dfc\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-2abef5de-05d7-4f91-ba8f-e4f0d395e42f\">Why this matters<\/h3>\n\n\n\n<p id=\"block-08d5861c-b83d-4fa7-9cef-41956e91fff3\">When value is defined too narrowly \u2013 only as payback or as personal branding \u2013 the bigger picture becomes distorted. Companies may invest in visibility or technology without ensuring that these actually strengthen day-to-day operations.<\/p>\n\n\n\n<p id=\"block-30cdd0e3-2ef6-421c-bc75-ea365ecc89a4\">A broader understanding of value enables more sustainable choices that support both businesses and society. It also helps us distinguish between&nbsp;<strong>polished surfaces<\/strong>&nbsp;and&nbsp;<strong>proven resilience.<\/strong><\/p>\n\n\n\n<p id=\"block-e05ef105-40bb-494d-b544-9df58a108b89\">And maybe this is one reason why&nbsp;<strong>Finland has struggled to regain growth and prosperity since 2008<\/strong>: we talk about value everywhere, but too often we chase the shine instead of creating the dents that prove real value.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-c81dfa17-5b38-451b-ba84-c809b908666c\"\/>\n\n\n\n<p id=\"block-15d6843a-76f1-46d7-ae7f-ea57f3061cdd\"><strong>So the ultimate question remains:<\/strong><br>Do we want shiny shields to display \u2013 or dented ones that prove real value has been created?<\/p>\n\n\n\n<p><strong>Let\u00b4s go for Dented ones<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In ERP projects and business development, one phrase comes up again and again:&nbsp;\u201cWe need to create value-adding solutions.\u201d&nbsp;But what does&nbsp;value&nbsp;really mean? Too often, value is treated like a&nbsp;shiny shield&nbsp;\u2013 polished, glossy, and easy to display. It shows up as personal branding, media presence, or the pursuit of visibility. Yet true [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp","category-valuespan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shiny Shields or Dented Ones \u2013 What Does Real Value Look Like? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.sillanrakentaja.fi\/index.php\/2025\/09\/18\/shiny-shields-or-dented-ones-what-does-real-value-look-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shiny Shields or Dented Ones \u2013 What Does Real Value Look Like? -\" \/>\n<meta property=\"og:description\" content=\"In ERP projects and business development, one phrase comes up again and again:&nbsp;\u201cWe need to create value-adding solutions.\u201d&nbsp;But what does&nbsp;value&nbsp;really mean? 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